Apple Beats Google in Most Valuable Brand Survey
Move over, Google. Apple has taken away your MVB (most valuable brand) crown. Apple officially bumped the search giant after four consecutive years atop the BrandZ Top 100 Most Valuable Global Brands study.
Apple registered a whopping 84 percent increase in value over the past year. (Can you say iPad?) Millward Brown Optimor, a WPP company that calculates brand equity, reports Apple increased in value 859 percent since 2006 and now stands at $153.3 billion.
“The importance of brand for global business success is becoming increasingly significant,” said David Roth at WPP. “In the last year, the global economy shifted from recovery to real growth, the combined value of all brands in the Top 100 ranking has risen by 64 percent since 2006, and is now worth $2.4 trillion. Strong brands, while not immune to the vicissitudes of the market, are more protected, prepared, resourceful and resilient.”
Tech Giants Rule
Technology brands make up one-third of the Top 100 brands. While Apple leads the ranking, Google came in second with a brand value of $111.5 billion and IBM ranked third at $100.9 billion.
Facebook made its debut in the Top 100 ranking this year at number 35 with the highest increase in brand value, 246 percent. That makes the Facebook brand worth $19.1 billion. Online retailer Amazon.com also edged past Walmart to become the number-one retail brand and 14th overall with a 37 percent rise in brand value to $37.6 billion.
“Google has been flat over the past decade. Apple has been on a near-vertical hike for those same years. It kind of surprises me that it took this long for the brand equity to catch up. There was no doubt that after Apple passed Microsoft financially that they would pass Google in terms of brand equity,” said Rob Enderle, principal analyst at…
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