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On Wednesday, Sony Ericsson rolled out its version of a low-cost smartphone running the Android operating system. The Xperia X8 is billed as an “entertainment” smartphone with a touchscreen.
The social-media twist on the Xperia X8 is called Timescape. The feature offers quick access to all of a user’s social-networking sites, as well as a single button for one-click access to entertainment content like Sony Ericsson FM radio, video streaming, and video viewing.
The entertainment-focused Xperia X8 sets the stage for game play with games from the Android Market or watching clips on YouTube, browsing the web, or downloading music. The device comes with a 3.5mm headphone jack and a 3.2-megapixel camera with video-recording functionality. Users can upload videos to Facebook, complete with geotagging and the ability to create albums.
Market Segmenting
“The smartphone market overall is growing, and now we are seeing stratification,” said Avi Greengart, an analyst at Current Analysis. “As the market grows and smartphones become more popular, the vendors are segmenting the market and targeting different price points with different products. It’s a good thing. It means that the smartphone market is maturing.”
The Xperia X8, with its entertainment focus, is one example of that stratification. So are low-priced Android phones. Timo Maassmann, product marketing manager for Xperia X8, stressed the Xperia X8′s “more accessible price point.” The price is less than 200 euros (US$246) in selected markets.
Greengart said Android opens the door to lower-cost devices because handset makers don’t have to invest in the operating system, though many have IP costs that mitigate that savings. With Apple and Research In Motion leading the way on lower-cost smartphones, he said, it is natural to see Android devices follow suit.
“In the U.S., subsidies are lower than in some markets and higher than others. So you’ve got a $99 iPhone and a… Details
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