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As Nintendo gets ready to release the latest version of its industry-leading DS handheld video-game device, a lot is riding on its groundbreaking, no-glasses 3DS with 3-D display. While still the major player in the industry with the top-selling portable game device, Nintendo has seen sales drop in recent years as competition from rival platforms, as well as smartphone game apps, take a toll.
High Stakes
The DS, which evolved from the early Game Boy, has sold more than 128 million units worldwide since 2004 in multiple versions, but the company saw sales drop last year to 27.11 million from 31.18 million in 2008.
With profits falling, Nintendo hopes being the first to introduce a 3-D display will keep its portable on top.
“They are banking on how consumers will view the 3-D experience,” said digital-home analyst Michael Inouye of ABI Research. “Other than the 3-D, I don’t see too much of a revolutionary change. There is a big push toward 3-D, and it’s unclear if consumers are going to embrace it or not.”
Most of the other features of the new 3DS, such as a touchscreen and Wi-Fi capability, are already available on the current DSi and DSi XL. With its larger, 4.2-inch screen, the XL is also capable of functioning as an e-reader.
Competitor Sony now has games for its PlayStation 3 that will be compatible with its 3-D-capable televisions, but hasn’t announced plans for a 3-D portable.
In his presentation at the E3 Expo in Los Angeles on Tuesday, Nintendo of America President Reggie Fils-Aime unveiled the 3DS with a revolutionary flair.
‘No More Glasses!’
“This year we intend to show you how once again Nintendo is raising the bar in terms of game experience,” he said. “This solution lets you take 3-D with you wherever you go. The 3-D effect should be immediate, requiring… More info
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