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Sony Releases PS3 Content To Boost Sales of 3-D TVs

Posted by admin On June - 11 - 2010
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Sony Computer Entertainment and its sister company, Sony Electronics, will take a giant leap into the 3-D gaming market Friday as it unleashes stereoscopic games that take advantage of a PlayStation 3 firmware update from April. While the gaming platform has been 3-D-ready since then, Sony did not release content until now, and the company is hoping its game console will boost sales of its new Bravia 3-D TVs.

The Race Is On

The new 3-D content announced by Sony on its official PlayStation blog Thursday are WipEout HD, a futuristic racing game; Super Stardust HD, a space battle game; and new content for the 2007 game PAIN, which allows players to fling their avatars into objects with a catapult. There is also a 3-D demo for a single-player race game, MotorStorm Pacific Rift.

The 3D-capable Bravia is available now for pre-order online and will ship to retailers later this month. The cost ranges from $2,099 for a 40-inch set to $4,999 for a 60-inch set. The most expensive model comes with two pairs of active-shutter glasses and a 3-D transmitter, which must be purchased separately for cheaper models.

Sony’s pairing of PlayStation with Bravia seems to put the company in a strong position at a time when 3-D TVs command big price tags for relatively little benefit. While ESPN plans to air the World Cup in 3-D, current programming is sporadic.

“What we’re seeing is that 3-D TV is gaining in popularity, but lack of content will be an issue,” said Jason Blackwell, head of the digital home division at ABI Research. “Sony has the TVs, the Blu-ray players, and then the PS3s as an add-on to generate additional sales and content.” With a firmware update, Sony’s Blu-ray players will be 3-D capable.

Since the 3-D content on PS3 is useless without a 3-D TV,… More info

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