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Strong Sales Expected as iPhone 4 Pre-Orders Begin

Posted by admin On June - 15 - 2010
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Call it the June Classic. Fans of the iPhone around the U.S. are about to start lining up at retailers or clicking to Apple’s web store as they have for the past three years to get the company’s newest smartphone.

Pre-orders for the slimmer iPhone 4, unveiled last week by Apple CEO Steve Jobs at Apple’s Worldwide Developers Conference, start Tuesday at retailers and the web sites of Apple and AT&T. The new iPhones will arrive in stores on June 24.

The iPhone 4 adds a substantially improved visual experience with a 640960 touchscreen and what Jobs called Retina display, creating rich characters and images that don’t deteriorate when enlarged. The iPhone 4 also has an enhanced antenna built into the metal band between its glass plates, plus a gyroscope that senses movements to enhance GPS, compass apps and gaming.

There is also a five-megapixel rear-facing camera for video chatting and the latest A4 processor that will run the newest Apple operating system, iOS 4, which allows multitasking.

Strong Sales Predicted

The price hasn’t changed, with a iPhone 4 with 16GB of storage selling at $199 and a 32GB for $299, both with a two-year contract through AT&T Wireless. Demand probably won’t change, either.

“I don’t think there’s any danger of declining sales whatsoever,” said Avi Greengart of Current Analysis, who added that the new smartphone will appeal heavily to new and current iPhone fans.

“Most will be upgraders, because this is a fourth-generation product — the installed base for upgrades is enormous,” he said. “But I anticipate plenty of new users as well.”

The iPhone 4 will be available at Best Buy, Wal-Mart and Radio Shack stores as well as Apple retail stores. Wal-Mart is reportedly not taking pre-orders for the iPhone.

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